Analyze Valuable Facebook Reports

To do mastering in Facebook Ads, One has to go through Facebook Ads reporting systems and analysis.
Everyday plenty of users logon to Facebook, spend noteworthy amount of time on Facebook. Hence there is lots of possibility that user will click on ads. i.e. lots of ad impressions, impression numbers and very small click through rate for Facebook advertisers.

So we need to understand different types of Facebook reports to identify key data in a ocean of numbers, what type of ads each report is best used for, and Excel pivot table settings to create meaningful, beautiful reports quick. After exporting reports from Facebook, emphasize all of the raw data, then select Data in the menu bar to drop down, and then choose “Pivot Table” to open in a new tab. Pivot tables save advertisers time in reporting because to add new data as it populates simply copy and paste the new data in and refresh the table. Here are few important Facebook reports and its usage:-

LifeTime Stats Facebook Report:- Extract advertising performance stats report in webpage page format that can be downloaded in .csv extension.

Advertising Performance:- The advertising performance report is just that with typically data surrounding clicks, impressions, CPC, etc. Straight up, it’s what you need when reporting standard ad performance.

Responder Demographics:- Check out this report get information about who is clicking on your ads, what is their age group and geo location.

Actions by Impression Time:- To know about page like, post like, post sharing, comments on post, Use this report.

Secure Your Website from Google Panda

It seems Google is not in the mood to stop fire from his gun on spamming, irrelevant backlinks and duplicate content. Also there is a truth that few spammers now changing its strategy as per Google Panda firework. They now start doing spamming for their competitors website like backlinks spamming to make them suffer with Panda. Don’t know how valid it is and what will Google do against these kind of spammers.

Few in this post I am sharing few quick action items for your website to protect it from Google Panda:-

Ø  Avoid Duplicate Content – Almost all search engines now working on its algorithm to kick out duplicate content websites from its ranking. So the very first thing now to keep in mind is to avoid duplicate content. Use rel=”canonical” if you want to use same content on different pages or block pages via robots.txt. 

Ø  Choose preferred domain in webmaster tools to avoid any confusion for crawler.

Ø   Avoid low quality and low value content as the main objective of Google Panda is to provide users the pure and relevant content for its users. Delete any content that you think is of that kind.

Ø  Avoid spamming which is either in the form of poor quality backlinks, spammy profile links etc.

Google Panda Refresh Rolled Out Again in Year 2013

Google has announced a new Panda refresh, making this version number 24. This refresh has a noticeable impact 1.2% of English based queries according to Google.

I was noticing impact in Google ranking (Drop and Increase) of many Popular websites and things look pretty confirmed with many webmasters, business owners and SEO agencies have witnessed major drops and upward trends in rankings since January 17, 2013 this month and expected for another Panda/Penguin update from Google. And Here It Is !!!! Google might eventually make it a regular practice similar to crawling where back links are evaluated on run time and contribute to the websites performance more swiftly.

However Google call it small impact of just 1.2%, we all know how much that matters to any business.

Facebook Graph Search Challenging Google, Yelp, Foursquare and Others

Facebook challenging Google, Yelp, Foursquare and others with both hands by introducing its ‘Graph Search’ -  ‘Mission is to make the world more open and connected’ , ‘the tools to map out their relationships with the people and things they care about’.

Graph Search will appear as a bigger search bar at the top of each page. Graph Search and web search are different from each other. As web search is designed to take a set of keywords and provide the best possible results that match with those keywords. But with Facebook Graph Search you combine phrases to get that set of people, places, photos or other content that's been shared on Facebook. 

Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook. Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about common interests like music, movies, books and more. With Graph Search, you can search for people, photos, places and interests. To do the search in Facebook Graph Search engine, type your search into the blue bar at the top of the page. As you start to type, suggestions appear in a drop down. You can refine your search using the tools on the right-hand side of the page.

Facebook isn’t launching a traditional search engine like Google or Bing is — this is a social search engine, and possibly the one most likely to succeed due to Facebook’s billion-plus user base and the vast amounts of data that users put into Facebook.

Google and Bing Hit All Time Highs As Desktop Search action Rebounds

Google and Bing both punch all time highs in United States search market distribute in October, while overall desktop search activity was up 8% from the month before according to comScore’s October 2012 search activity/rankings report.

Google’s market share rose two-tenths of a point, from 66.7% in September to 66.9%  in October. Bing gained a tenth of a point and reached 16% in October. Both of those numbers represent all-time highs using comScore’s estimates. While Yahoo was static for the month

Google Adds Medications in Its Knowledge Graph

Google today announced that it will source the data from sources like the National Library of Medicine, National Institutes of Health, the US Food & Drug Administration, the Dept. of Veterans Affairs and others.
Google has created a number of health-related search features over the years, including a health OneBox that’s been around since August 2009. It shows up on a variety of medical-related searches, from conditions to symptoms to, yes, medications.

Google also contributed that the new Knowledge Graph display for medications is replacing the previous medication OneBox display, and this is still rolling out so all users may not see it quite yet.

http://ask4seo.blogspot.in/

Using The “News Keywords” Tag For Google News

Google launched the news keywords tag in September, designed as a way for news publishers to work around the fact that often the key terms they want their stories to be found for don’t make it into the story headlines.
The primary reason for this are two-fold. First, it can sometimes be awkward or make a headline lengthy to ensure the most relevant terms someone might search for appear within a headline.
Second, there are plenty of journalists who simply can’t get idea that they are writing for digital, where descriptive headlines are crucial, and instead want to stick with headlines that make more sense when seen in the overall context of a printed page.

Bing's New Webmaster Guidelines

Bing has published its first set of webmaster guidelines, offering website owners general guidance on best practices related to SEO for Bing’s search engine.

> Content - Content is what Bing is seeks

> Links - Bing wants to see links grow organically, and abuses to this such as buying links or participating in link schemes (link farms, etc.) lead to the value of such links being deprecated.

>Social -   If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals.  These positive signals can have an impact on how you rank organically in the long run.


> Indexation - The main pathways to being indexed are:

• Links to your content help Bing find it, which can lead us to index your content
• Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content

> Technical - Here it checks Site's page load time, robots.txt, redirects, canonical tags

> SEO 

• title tags – keep these clear and relevant
• meta description tags – keep these clear and relevant, though use the added space to expand on the