Thursday, December 9, 2010

Alexa provides traffic statistics for the websites. You can measure the number of visitors on your website using this ranking tool but to track the count of visitors using this tool, it is essential that this tool should be already installed on the visitors' browser. Unluckily, most of the visitors don't have this toolbar pre-installed on their browsers. Due to which we can't say that Alexa Rank is a true indicator of visitors count on your website, it's just a subset of your visitors.Looking at this, Alexa addresses some of these concerns as:• Traffic rankings of one lac and above should not be regarded as authentic one.• The closer a site gets to #1, the more trustful its traffic ranking becomes.So we cant say that Alexa ranking is an accurate ranking system, it is important only if you plan to monetize your website. Instead, you may use some way outs to improve the Alexa rank of your website.Append An Alexa Rank Widget To Your WebsiteSetting up this widget on your website will help in increasing its rank. Using this widget, all the visitors of your website could be tracked. If, sometimes, loading of a page takes time with a widget added on that page, to still retain its benefits preferably place it at the very bottom of your website, or at the end of your source code.Install Alexa Toolbar in Your Browser tooJust set your website as your homepage. Doing this way, you can increase the rank of website's traffic rank because your visits to your website will also be reflected in your rank.Spread the word to Install the Alexa ToolbarTry to make aware everybody, your visitors as well as your friends, that installing Alexa toolbar helps to give correct number of visitors to any website.Use Alexa Auto-Surfing WebsitesThis approach is workable only if your Alexa rank is too poor, but these websites sends visitors to your website that have this toolbar installed for sure.Look for WebmastersGenerally, web developers and tech-savvy people have installed the Alexa toolbar in their browsers. So, if you visit discussion groups, or forums, you may ask for feedback on your website, thereby increasing website visits.Therefore, it's crystal clear that Alexa traffic rank is not a true indicator of your website's visitors. It can count near to real visitors, only if considered along with other performance metrics. Hitherto, using above mentioned tips, you can improve Alexa rank of your website, thence the value of your website could be enhanced in front of potential consumers.