RSS Feed
Twitter
Google Remarketing is one of the most effective AdWords
features you can use to drive conversions from the visitors to your site. It
lets you to reach your website visitors with a fresh message tailored just for
them – after they leave your site, you can easily engage wandering prospects
and bring them back to close the sale. Your message appears to those visitors
as they browse other sites in the Google Display Network or search on Google.
It's a powerful way to continue the conversation you began with them on your
site.
Getting started with Remarketing
There are a few simple, yet important things you need to do
to enable your account for Remarketing.
1. Place the Google Remarketing Tag on all pages of your
website site. To get started, you'll need to place the remarketing tag that
you'll find at the end of this email on all the pages on your website. You can
also find the code in the Shared library section of your AdWords account.
To ensure that all the webpages on your site include the
remarketing tag, you should insert the remarketing tag in one place, where it
would automatically update all the webpages on your site. Typically you would
do this within your webpage template.
Forward this email along with the link to the setup guide in
the Help Center to your webmaster or whoever will be adding the tag to your
website.
2. Use tag validations tools to ensure proper
implementation. Review whether the tag was properly implemented by using the
recommended tag tools:
Tag Assistant Chrome Extension Download this tool to verify
that you've installed the remarketing tag correctly. Once installed, you can
just navigate to any page of your website to see which tags are on the page.
Tag assistant will also tell you if there are errors to the tag and offer
suggestions on how to fix it. For more information, reference this Help Center
article on Tag Assistant.
Tag Validation in AdWords allows you to see whether your
remarketing tag is properly firing, provides useful statistics on your remarketing
tag and in the event of a problem, shows you common solutions to help
troubleshoot. For more information, reference this Help Center article on Tag
Validation.
3. Review the Remarketing program policy to find out what
you need to include in your site's privacy policy, and which sensitive
categories of sites can't use this feature.
If you've already created a remarketing campaign, the lists
that are available in your campaign will start getting visitors added to them.
You can also create new lists as needed.
If you haven't set up your campaign yet, follow these
instructions to get started.
Posts
