Yahoo! Rolls Out Redesign for Search Results Pages

Written By Navjot Singh

At Yahoo!, we’re always looking for ways to make the Yahoo! Search experience even more organized and streamlined while serving the most relevant content. We have been working to unify the search experiences across web, multimedia, and vertical search results pages with a design that is clean and intuitive. Today, we are pleased to bring the latest design changes to life across various search results pages!

The following changes are available now on the Web, Images, Video, News, Blogs, Finance and Sports search results pages:

• Clean and Simple – A cleaner and simplistic look and feel that helps you find what is most important to you and to enable you to take action faster.
• Automatic Tabs – Easily accessible tabs will automatically appear right below the Search box to give you the specialized content you may be looking for on our other vertical search results pages. The tabs that may appear, based on the search results content, are Web, Images, Video, News, Blogs, Finance and Sports.
• Left Filters – Filters on the left side of the results will appear, for sorting results by time and related searches.

The query-aware tabs make it easier for you to dive into a specific vertical search experience, such as the Sports search results page example below. The related athletes filter on the left, combined with sports videos results on the right, also enhance this results page.

The improved News search results page will also include filters on the left for news sources, as well as news videos to the right of the search results.

Since last month’s Image Search update, we have made the above changes to the Image search results page, plus we have added:

• A larger pool of Facebook images to also include public profiles and fan pages
• A richer “Latest” pictures experience from across even more Yahoo! content
• Better recommendations at the end of galleries

Below is an example of the Image search results page for the “President Obama” query, which brings you the latest, most relevant pictures to the top, and indicates how long ago each image was published.

Twitter Web Analytics

Written By Navjot Singh | Mail to Navjot

Twitter is a powerful platform for websites to share their content, and drive traffic and engagement. However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because web analytics software hasn’t evolved as quickly as online sharing and social signals.

Today we’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July.

The product provides three key benefits:

• Understand how much your website content is being shared across the Twitter network
• See the amount of traffic Twitter sends to your site
• Measure the effectiveness of your Tweet Button integration



Twitter Web Analytics will be rolled out this week to a small pilot group of partners, and will be made available to all website owners within the next few weeks. We’re also committed to releasing a Twitter Web Analytics API for developers interested in incorporating Twitter data in their products.