Thursday, October 20, 2011

Written By Mail to Navjot
Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months – you’re sitting on 17 layers of 301-redirects, you haven’t done any link-building, you haven’t written any content, you’re eating taco shells with mayonnaise for lunch, and your cat is dead.
Ok, maybe that’s a bit extreme. I do see a lot of questions about the "ideal" URL structure in Q&A, though. Most of them boil down to going from pretty good URLs to slightly more pretty good URLs.