Link based Negative SEO and its Impact

This article is focused on competitor's approach of buying or building low quality backlinks of your website to diminish its rankings in search engines. This is the most common attack from competitors these days. If you found sudden decrease in your website ranking and traffic, then is the possibility that your website suffers with competitors negative link attack. There are many kind of attacks:-

- Buying Low-Quality Links to the Homepage vs. a Subpage
- Single Spam Attack vs. Multiple Attacks Over Time
- Attack on New Website vs. Established Website

The main motive of attack is taking down a competitor website isn't the only motive for building low-quality links to a website. Occasionally, spammers will build low-quality links to help boost the equity of links pointing to their site from your site.

Negative SEO link attacks that are focused on diminishing the organic search visibility of a website tend to be targeted to the homepage, low-quality backlinks tend to point to the homepage. Conversely, negative SEO link attacks that are targeted for boosting existing links on a page tend to appear deeper on a website, low-quality backlinks tend to point to deeper of a website, often areas where there is user-generated content.

So keep in mind when you have new website, you have to take care about link niche. Focus to create heavy Page rank and branded websites relevant links. avoid any kind of submission links in starting, monitor your inbound links at least once a month for the first year of the life of your site.

If you have been impacted by a negative SEO link attack varies depending on your unique situations, then quickly check the scope of impact and hit. Check was your home page impacted or subpages. Check traffic in webtrends, omniture and Google analytics. Check Google webmaster for unnatural links. Keep record of what kind of links created by your team. Disavow spam links in Google and Bing. Submitt for reconsideration request in webmasters.

How to Increase the Profitability of Your Content

Most site owners and businesses know exactly which pages on their site are the most profitable (i.e., the content that drives the most leads and/or revenue). If you run a site and you don't know, then you really should figure it out today.

- Move your top content page higher up in the site structure/ navigation and mega menu so it gets crawled more frequently by search engines and seen more often by viewers. This is a clear indication for all that you give more value to your content.

- Add contextutal links in your top content pages to relevant pages so that user get easily move to other relevant pages of your site.

since a primary goal of most organizations is to grow revenue, they might work to increase the profitability of their top pages with tactics like:

   > Hiring a conversion rate optimization specialist.
    >Using a fantastic A/B tool like Unbounce to test and iterate.
    > Conducting user tests to increase conversions, using an insanely affordable tool.

Tips for YouTube Optimization for Local SEO

1. Geotag Your Video

First, you obviously should “geotag” your video in order to associate it with the geocoordinates of your business location. To do this, go into the Advanced settings for the video within the Video Manager. YouTube makes it simple by providing a search field — enter the address location here and click the Search button. The location is then displayed on a little popup map where you may further refine the location by dragging the pinpoint marker. Once saved, YouTube converts your location information into longitude and latitude coordinates for storage.

YouTube Location Map - Geocoding Videos

It’s grown a little unclear as to how Google uses this information at this point. In the not-too-distant past, these videos could be accessed via a layer in Google Maps, and YouTube offered an advanced option for searching for videos within an area. Both of these options are gone, but the data is still there in the background and may continue to impact whether a particular video is deemed to be more relevant for searchers according to geographic proximity. (The YouTube Trends Map displays the most popular videos on a map, but that seems to be based on the locations of the people viewing the videos.)

Contextually, other things associated with the video might also be considered more relevant for its location area as well. Google may bring this data back to the surface once more, so long as the Video Manager interface continues to collect this data from end users.

2. Link To Your Business In The Description

Include a link to your business website at the beginning of the video description. Now, these links are automatically “nofollowed” by YouTube, but there seems to be ranking value of some sort conveyed from the videos to the business’s local search ranking ability. Perhaps Google transfers keyword associations with the link, while no PageRank is transmitted — or perhaps local citation value is being conveyed, since there is no way of “nofollowing” citations.

3. Include Your NAP (Name, Address, Phone), Part I

Include your business name, address and phone number in the frames near the end of the video (and perhaps your website URL as well). Text within videos can be “read” out of the data by Google’s interpretation algorithms, based on the application of optical character recognition.

4. Include Your NAP, Part II

Actually stating your business name, address and phone in the video’s audio will be worthwhile, since this may be automatically converted into the text transcripts produced by Google’s systems.

YouTube Transcripts

Text transcripts are now automatically generated on YouTube, if the video contains recognizable speech.

5. Utilize The Description Field

Mention your address, city location and phone number in the description text. The description field in YouTube is actually very generous, so while your initial paragraph or sentences should clearly describe what the video is about, you could also include a section after that which provides a short biography about your company (and differentiators that might persuade consumers to choose you above your competition).

6. Tag Your Video

Include your business category name and your location names as tags on the video. The keyword tags have long been one of the “secret weapons” for YouTube optimization, so add in a handful of relevant tags for each video. Tags can be multi-word phrases as well as single word terms.

7. Associate The Video With Your Google Places Listing

You will need to add the video to your business listing in Google Places.

Adding YouTube in Google Places

When adding the YouTube URL in Google Places, be sure to use the full page URL and *not* the shortened YouTube URL provided for sharing — the shortened URL will not work in Google Places for unfathomable reasons.

8. Associate The Video With Your Google+ Local Page

Add the video to your Google+ Local page. Once you’ve added the video there, you and your employees can share the video on your personal Google+ streams. The numbers of shares are and indicator of popularity.

Adding videos on your Google+ Local page

9. Promote Your Video

Further promote the video via your social media accounts, particularly on Twitter, Facebook, Tumblr, and Google+. If you provide the video through all the various channels where you’re promoting your business, potential customers can run across it and view it.  All the various views add up to help your video in rankings. All the popularity measures may not only help the video itself to rank, but the citational value conveyed to your business may help with rankings in local search results as well.

10. if you’ve got more than one video, it’s worthwhile to optimize your YouTube channel with a description, link to your website, and links to a few of your main social media profiles. Google likes videos because people like videos. This has given videos fairly good influence in search. Using these tips to optimize your video content may provide you with a very strong tool for augmenting your local search rankings!

SEO Fundas Infographics

SEO Fundas |

Importance of Creating Branded Social Media Profiles

Social media profiles should be unique and, more importantly, they should coincide with a company’s branding goals. A company should never opt for using standard templates or imagery when customization is an option – and, in most cases, it most certainly is always an option. Instead, consider using logos or other recognizable company branding when creating profile photos, icons, backgrounds, and color schemes.

Unfortunately though, many small businesses fail to understand the importance of creating branded social media profiles and will simply ignore this part in the process. This is a huge mistake.

The use of a detailed company bio or banner graphic can do much to attract new community members and even new customers. Additionally, a branded profile will help users who may already be aware of a company, such as its clients, colleagues, and other industry followers, to recognize it immediately when looking for it.

Companies should look to create a unique profile for each of their accounts and do so in a way that best represents their company as well the audience they are hoping to attract. Furthermore, a well-developed profile will help a company showcase the value it provides, which, in itself, creates an opportunity for a bigger, better social community, and potentially new customers in the process.