Link based Negative SEO and its Impact

This article is focused on competitor's approach of buying or building low quality backlinks of your website to diminish its rankings in search engines. This is the most common attack from competitors these days. If you found sudden decrease in your website ranking and traffic, then is the possibility that your website suffers with competitors negative link attack. There are many kind of attacks:-

- Buying Low-Quality Links to the Homepage vs. a Subpage
- Single Spam Attack vs. Multiple Attacks Over Time
- Attack on New Website vs. Established Website

The main motive of attack is taking down a competitor website isn't the only motive for building low-quality links to a website. Occasionally, spammers will build low-quality links to help boost the equity of links pointing to their site from your site.

Negative SEO link attacks that are focused on diminishing the organic search visibility of a website tend to be targeted to the homepage, low-quality backlinks tend to point to the homepage. Conversely, negative SEO link attacks that are targeted for boosting existing links on a page tend to appear deeper on a website, low-quality backlinks tend to point to deeper of a website, often areas where there is user-generated content.

So keep in mind when you have new website, you have to take care about link niche. Focus to create heavy Page rank and branded websites relevant links. avoid any kind of submission links in starting, monitor your inbound links at least once a month for the first year of the life of your site.

If you have been impacted by a negative SEO link attack varies depending on your unique situations, then quickly check the scope of impact and hit. Check was your home page impacted or subpages. Check traffic in webtrends, omniture and Google analytics. Check Google webmaster for unnatural links. Keep record of what kind of links created by your team. Disavow spam links in Google and Bing. Submitt for reconsideration request in webmasters.