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Bing has published its first set of webmaster guidelines, offering
website owners general guidance on best practices related to SEO for
Bing’s search engine.
> Content - Content is what Bing is seeks
> Links - Bing wants to see links grow organically, and abuses to this such as buying links or participating in link schemes (link farms, etc.) lead to the value of such links being deprecated.
>Social - If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run.
> Indexation - The main pathways to being indexed are:
> SEO
> Content - Content is what Bing is seeks
> Links - Bing wants to see links grow organically, and abuses to this such as buying links or participating in link schemes (link farms, etc.) lead to the value of such links being deprecated.
>Social - If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run.
> Indexation - The main pathways to being indexed are:
- Links to your content help Bing find it, which can lead us to index your content
- Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content
> SEO
- title tags – keep these clear and relevant
- meta description tags – keep these clear and relevant, though use the
added space to expand on the
tag in a meaningful way</li> <li><b><alt></b> tags – use the field to describe an image so we can understand the content of the image</li> <li><b><h1> </b> tag – helps users understand the content of a page more clearly when properly used</li> <li><b>Internal links </b>– helps create a view of how content inside your website is related. Also helps users navigate easily to related content.</li> <li><b>Links to external sources </b>– be careful who you link to as it’s a signal you trust them. The number of links pointing from your page to external locations should be reasonable.</li> <li><b>Social sharing </b>– enabling social sharing encourages visitors to share your content with their networks</li> <li><b>Crawlability Ref- http://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a<br></b></li> </ul> </div>
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