Thursday, November 29, 2012

Google launched the news keywords tag in September, designed as a way for news publishers to work around the fact that often the key terms they want their stories to be found for don’t make it into the story headlines.
The primary reason for this are two-fold. First, it can sometimes be awkward or make a headline lengthy to ensure the most relevant terms someone might search for appear within a headline.
Second, there are plenty of journalists who simply can’t get idea that they are writing for digital, where descriptive headlines are crucial, and instead want to stick with headlines that make more sense when seen in the overall context of a printed page.


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