New Google “Hummingbird” Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

Hummingbird is the new search algorithm that Google is using, one that Google says should return better results. Hummingbird looks at page rank of a page, how important links to a page are deemed to be, page quality, words used on it etc.

Google started using Hummingbird about a month ago, it said. Google only announced the change today. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda. Hummingbird should better focus on the meaning behind the words.

Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

But it does not mean that SEO is dead. According to Google guidance are still the same like high quality content, unique content. Hummingbird just allows Google to process them in new and hopefully better ways.