Thursday, December 19, 2013

The head of search spam at Google, Matt Cutts, has confirmed that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results.

Matt Cutts announced at PubCon a couple months ago that this would happen, saying that the ability to have and use rich snippets may be taken away for low quality sites in the coming months. And this has indeed happened. Matt said this would likely reduce authorship by 15% to only show more authoritative authors.

Cyrus Shepard wrote that the MozCast features tool noticed a drop in authorship and webmasters have recently been complaining about their authorship being dropped out.



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