Thursday, September 30, 2010

Expand your PPC Reach

Over the past 6 or 7 years, One of My friend consumed a lot of training materials on Pay Per Click advertising. He’ve seen some really great stuff and a lot of not so great stuff too.

One thing that has bugged him is the constant rehashing of the same material. Just to get everyone up to speed. However, he felt like most people who’ve done a fair bit of PPC in the past would already know 90% of the course material. It’s the 10% they don’t know that they are buying the course for.

Which is why we’ve created a 14 part (2 week) Advanced PPC Bootcamp.

They set out to create a course that tries to switch these numbers around. So giving you more of that 10% part, and less of the stuff you already know.

Each video is anywhere from 30 minutes to an hour plus long. They’ve designed them to be thorough and cover the material with specific examples. However, They’ve tried to ensure that they are fluff free and cut to the chases as quickly an efficiently as possible.

These are designed for intermediate to advanced users.

few day back they’re putting together a big package to celebrate SpeedPPC turning 3. they’re planning on giving this course away during this birthday week as a free bonus (plus some other stuff). Look out for more details soon!

How to improve Google’s Quality Score to decrease costs and increase ROI

Google AdWords Quality Score is the single most powerful influence on whether your campaign makes it or not. With a poor quality score rating, your campaign will be stopped in its tracks. Find out the different types of quality scores, how they’re calculated for Search and Content Networks and most importantly, how you can harness it to significantly cut your costs and increase your return on investment. If your Quality Score card is currently low or needs improving, then pick up some practical tips on how you can get back into Google’s ‘good books’. Make or break your campaigns now.

No comments: