Different Types of Links

Types of links and how to get them

Using a arbitrary ficticious example of an informational site about real estate law. **I do not currently work with any sites of this type.

1. Authority links
How to obtain them: Start with your related category in the Google Directory
What to look for:
-Top rankings for big terms - city or state + real estate, vertical category + lawyers
-Sites that currently offer links out
-Sites that would benefit from offering users your content

2. Directory links
How to obtain them: Pony up some cash
What to look for: Generally easy to find niche directories, don’t go overboard with more than a few directories per month, quarter, etc.

3. Reciprocal links
How to obtain them: Make some friends - Don’t go overboard
What to look for: Strong links that are complementary to your site.

4. Run of site links
How to obtain them: Easy to buy
What to look for: Sites that are highly on topic to you.

5. One way links from friends or related sites.
How to obtain them: Go to conferences and tradeshows, e-mail folks and make friends, offer something useful in return.
What to look for: People in complementary niches

6. Edu and .Gov links
How to obtain them: Be nice to future interns. Offer some career assistance and/or advice.
What to look for: .edus and .gov TLD extensions - Da ‘hoo recently changed some things to use siteexplorer, so most the good tools broke (sorry, I’m not a developer), but you can still used advanced search to restrict searches to these TLD types.

7. Radio station, television, magazine, or newspaper links
How to obtain them: Buy ‘em, or find a journalist
What to look for: Local news or someone looking to write a story.

8. Press release links
How to obtain them: Find sites that offer press release submission services and submit your NEWS (*note - this does not mean any crap you just want to link stuff)
What to look for: People in your niche who want news as content.

9. Article bio links
How to obtain them: Write a few articles, or have some written for you. Rinse, repeat.
What to look for: Industry authority sites that accept submissions from guest writers

10. RSS/ Blog aggregated links
How to obtain them: Pretty easy - start your blog and aggregate - also known as scraper links.
What to look for: Blog and RSS directories to submit to, and tagging sites.

11. Presell Page Links
How to obtain them: Obtaining presell pages takes link negotiations to a whole new level. Good luck outsourcing this. There are opportunities to purchase presell pages.
What to look for: Sites open to advertising that aren’t going crazy with it. Look for the happy medium.