Contextual Advertising

Contextual advertising is a form of advertising that dynamically appears on a Web site or other media, such as content displayed in mobile browsers. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. Contextual advertising also is used by search engines to display ads on their search results pages based on what word(s) the users has searched for. Contextual advertising has made a major impact on earnings of many websites.

Service Providers

Google adsense was the first contextual service provider network.

5 Easy Steps to Create a Contextual Advertising Solution Campaign

Ø Getting Started - First select either a Contextual Targeting or URL Targeting campaign. Create your contextual advertising campaign name for your advertising solution, and set the maximum CPC/CPM/CPV/CPI bid price. The bid price affects your advertisement’s average traffic delivery, position, and clicks.

Ø Design/Upload Your Campaigns - Fill your advertisement information which allows actual website users to land on your ads.

Ø Select Additional Targeting Features - Choose from nearly 40 countries. You can even target your ads to specific cities!

Ø Target By Keywords/Phrases - Enter a list of keywords or phrases on which you would like to bid. You can also target your ads to over 150 channels.

Ø Launch Your Campaign - After your campaign has been approved, we will be able to connect globally to a target location, and demographic of your desire.