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TwitterWhy Facebook Marketing??
First and foremost, Facebook, like other social media, is a phenomenal way to become more visible and successful by making a face for yourself online.
Facebook is now the largest social network on the planet with over 500 million active users, long ago surpassing former social networking giant MySpace—and it continues to grow at 1 million new users a week.
Considering those numbers, you have to ask yourself—do you think your target market might be there? And if you’re not there, what might you be missing?
Facebook pages are great for a number of reasons:
Pages allow you to keep your personal info separate from your business info.
Pages are public, which means that they are visible to the search engines and are not behind a login like personal profiles are (so be sure to use keywords pertaining to your business in the title of your page if you can—Facebook is ranked very highly in the search engines and you can benefit from this!).
Pages are great for communicating with your supporters (formerly “fans”) and listening to, answering and updating them.
Pages help spread viral awareness of your brand and business—a key aspect is that when people who “like” your page interact with it, this activity shows up in the news feeds of all of their friends.
I Have a Page. Now What?
Ok, now that you know why they’re important, how do you use a page successfully?
Here are just a few ways:
Keep your page updated with content, such as pulling in your blog posts and sharing links.
Ask open-ended questions and engage your supporters whenever possible.
Treat your supporters to “exclusive” offers and content that not everyone else gets. Make them understand that they’re getting something special by supporting your business or brand on your page.
Add the Static FBML application to create a simple form on your page for people to sign up for your newsletter, free report or seminar.
Let your friends know about your page by clicking the link that says “Suggest to Friends” under your picture.
First and foremost, Facebook, like other social media, is a phenomenal way to become more visible and successful by making a face for yourself online.
Facebook is now the largest social network on the planet with over 500 million active users, long ago surpassing former social networking giant MySpace—and it continues to grow at 1 million new users a week.
Considering those numbers, you have to ask yourself—do you think your target market might be there? And if you’re not there, what might you be missing?
Facebook pages are great for a number of reasons:
Pages allow you to keep your personal info separate from your business info.
Pages are public, which means that they are visible to the search engines and are not behind a login like personal profiles are (so be sure to use keywords pertaining to your business in the title of your page if you can—Facebook is ranked very highly in the search engines and you can benefit from this!).
Pages are great for communicating with your supporters (formerly “fans”) and listening to, answering and updating them.
Pages help spread viral awareness of your brand and business—a key aspect is that when people who “like” your page interact with it, this activity shows up in the news feeds of all of their friends.
I Have a Page. Now What?
Ok, now that you know why they’re important, how do you use a page successfully?
Here are just a few ways:
Keep your page updated with content, such as pulling in your blog posts and sharing links.
Ask open-ended questions and engage your supporters whenever possible.
Treat your supporters to “exclusive” offers and content that not everyone else gets. Make them understand that they’re getting something special by supporting your business or brand on your page.
Add the Static FBML application to create a simple form on your page for people to sign up for your newsletter, free report or seminar.
Let your friends know about your page by clicking the link that says “Suggest to Friends” under your picture.
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