Link Building

Link building is a process of creating inbound links for a website with an aim to increase a site’s popularity and search engine ranking.Link building is an important off-page optimization factor that helps boost natural search engine rankings if done wisely. Link Building can have a negative influence on a website if you have the wrong partners for exchanging links.Over the years, link building has seen significant changes in strategy. Reciprocal linking is has given way to three-way linking or only inbound linking campaigns.Link Building is an integral part of any SEM campaign and is almost certainly required to rank on popular search engines.