Google AdWords Remarketing Tag

Google Remarketing is one of the most effective AdWords features you can use to drive conversions from the visitors to your site. It lets you to reach your website visitors with a fresh message tailored just for them – after they leave your site, you can easily engage wandering prospects and bring them back to close the sale. Your message appears to those visitors as they browse other sites in the Google Display Network or search on Google. It's a powerful way to continue the conversation you began with them on your site.

Getting started with Remarketing

There are a few simple, yet important things you need to do to enable your account for Remarketing.

1. Place the Google Remarketing Tag on all pages of your website site. To get started, you'll need to place the remarketing tag that you'll find at the end of this email on all the pages on your website. You can also find the code in the Shared library section of your AdWords account.

To ensure that all the webpages on your site include the remarketing tag, you should insert the remarketing tag in one place, where it would automatically update all the webpages on your site. Typically you would do this within your webpage template.

Forward this email along with the link to the setup guide in the Help Center to your webmaster or whoever will be adding the tag to your website.

2. Use tag validations tools to ensure proper implementation. Review whether the tag was properly implemented by using the recommended tag tools:

Tag Assistant Chrome Extension Download this tool to verify that you've installed the remarketing tag correctly. Once installed, you can just navigate to any page of your website to see which tags are on the page. Tag assistant will also tell you if there are errors to the tag and offer suggestions on how to fix it. For more information, reference this Help Center article on Tag Assistant.

Tag Validation in AdWords allows you to see whether your remarketing tag is properly firing, provides useful statistics on your remarketing tag and in the event of a problem, shows you common solutions to help troubleshoot. For more information, reference this Help Center article on Tag Validation.

3. Review the Remarketing program policy to find out what you need to include in your site's privacy policy, and which sensitive categories of sites can't use this feature.

If you've already created a remarketing campaign, the lists that are available in your campaign will start getting visitors added to them. You can also create new lists as needed.

If you haven't set up your campaign yet, follow these instructions to get started.

New Facebook for Business Hub Launches With Tips, Tools, Case Studies

Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub. The new hub not only features tools for businesses, it also gives useful information such as case studies as well as announcements and marketing tools.

The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched in 2011.

Facebook for Business has made a strong impact for business owners who are brand new to marketing on Facebook. The Facebook Basics section details everything from how to set up your Facebook page to how to create useful and compelling content for your audience, and how to view how each of your posts are performing. And yes, it also informs businesses how to advertise on Facebook.

For advanced users, there are plenty of tips and techniques that Facebook is offering, such as help on how to launch of new products, how to build your brand awareness, and how to increase online sales. There's even information on how to convert Facebook traffic into physical in-store traffic.

They have also added a new video library on specific Facebook areas, which they refer to as Facebook Live covering things like performance marketing and driving app install traffic through Facebook mobile.
They also have a very impressive number of case studies available. If you're used to seeing sites with only two or three case studies, you're in for a surprise. Not only do they have many different case studies, you can also filter down the success stories for things that are relevant to how you are trying to market on Facebook.

German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results

According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August.

The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would have required Google and others that indexed or aggregated news to pay for links or excerpts from those news items — essentially a “link tax.”

The law was pushed by German magazine and newspaper publishers who see the internet and Google in particular as the cause of many of their subscription, readership and revenue challenges.

The original law did pass the German parliament but a compromise was later negotiated to allow search engines and news aggregators to display “single words or very small text excerpts” at no cost. Anything beyond this would be subject to the publishers’ “exclusive right to commercialize” their content.

There is no “fair use doctrine” in Germany. Fair use is effectively what allows Google to exist and withstand copyright claims in the US.

Using this law as its basis, German publishers hope to establish a licensing marketplace for their content. When the law initially passed the European Publishers Council issued a statement saying the following:

The European Publishers Council (EPC) welcomes today’s decision by the German Bundestag to approve an ancillary copyright for news publishers in law that means that search engines and other aggregators who commercialise publishers’ content will no longer be able to do so without permission. The “Leistungsschutzrecht,” as it is know in German, will pave the way for commercial negotiations between the parties on the price for the commercial use of publishers’ content . . .
The new law will only apply to those companies who exploit commercially third party content such as content aggregators and search engines. The proposed provision signifies no change at all to possible uses by other users, or for consumers, bloggers or companies and associations who may use links or cite passages of published content.

News publishers can now demand that search engines and other providers of such services that aggregate their content, refrain from unauthorised forms of usage. These companies will need licences for such usage in the future.

The EPC believes that this law will help establish a market for aggregator content. New innovative business models can now be built based on legally licensed content.

While search engines and news aggregators in Germany will be able to show some third party news content (“single words” and modest “text excerpts”) there hasn’t been any precise definition of how many words can be shown: a fragment? a sentence? more than a sentence?

As the statement above indicates German publishers contend that even in its diluted form, the new law gives them near total control over their content. We can probably therefore assume there will be some initial litigation or attempted enforcement action by publishers to compel the narrowest possible interpretation of “text excerpts.”

Another Google Update. Confirmed

Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google’s organic search.

Is this the clear sign of another Google algorithm update? I think YES....

I discussed with plenty of webmasters and brand owners, all confirmed it. All found significant change in their keywords ranking (either UP or Down). But majority of webmasters who are doing neat marketing found happy with this update.. Good News !!!!

Well it is yet not confirmed by any Google mate.. 

According to Barry,  Google would not confirm. Instead, they gave him the boilerplate response, “We have nothing to announce at this time.” They of course added, “We make over 500 changes to our algorithms a year, so there will always be fluctuations in our rankings in addition to normal crawling and indexing.” This is nothing new; Google often will use this response when discussing matters of algorithmic changes or updates to their index.

Webmasters confirmed it. They all waiting for Google Stamp on it.. 

Good Luck...........

How To Search Like A Spy: Google's Secret Hacks Revealed

The National Security Agency just declassified a bulky 643 pages research guidebook called Untangling the Web: A Guide to Internet Research (PDF) that doesn't appear all that interesting. That is, except for one section on page 73: "Google Hacking."

"Say you're a cyberspy for the NSA and you want sensitive inside information on companies in South Africa," explains Kim Zetter at Wired. "What do you do?"

Well, you could type the following advanced search into Google — "filetype:xls site:za confidential"  to uncover a trove of apparently private spreadsheets. 

How about an Excel file containing Russian passwords? Try: "filetype:xls site:ru login."

Declassified information being what it is, though, some of the search tips can appear a little dated.

And even if keyboard espionage isn't really your thing, the document contains a number of practical tips anyone can use to become a better Googler:

* Adding a tilde (~) immediately before a term will search for its synonyms. For example: "Scary ~animals" will also search for "scary creatures," etc.

* Repeating a word will help you find more relevant hits. For example a search for "java coffee coffee coffee" will cut down on the results about the programming language.

* You can use Google wildcard (*) to replace a term in a query if you don't know exactly what you're searching for. For example: "Sacramento is the * of California."

Testing Google Now Functionality to the Google Home Page for Android

Google is on its way to test “Google Now” functionality to Google home page. This functionality will soon available for android users and Google Glass users. 

Google Now will help you to get information you want to see and right when you want to see it. 

For example, if you are in the airport, Google Now would show you the gate information. If you are about to leave for work, Google Now would show you traffic and driving directions.

Google Announced Quick View Badge Field Experimentation in Google Mobile Search

Today Google announced a new Google field trial experiment for a feature they’ve been quietly testing named Quick View.

The Google Quick View badge is found on a select number of sites when a searcher uses Google Mobile search from their Smartphone. The feature is currently working for Wikipedia on searches done in English on Google.com. It basically will give you an almost instant view of the Wikipedia page when clicked on.

Google says the Quick View will show you the Wikipedia page “immediately.”

Do not Add Too Many Pages Too Quickly on Your Website

Google’s Matt Cutts replied a question putted forward by another Googler, John Mueller, on YouTube asking, “Should I add an archive of hundreds of thousands of pages all at once or in stages?”

The question is, if you build out a new section of your website with masses of content – is it safe to just launch them all at once or should you do smaller break apart at a time?

Matt Cutts said that if a site released hundreds of thousands of pages suddenly, it may raise a red flag and stipulate a manual review by the Google spam team. And if you do not want Google to manually review your site and you don’t want to draw attention to your site; you may not want to release too many pages too quickly. Matt said that if you can slowly roll them out in larger blocks but not all of them at once, then do it that way. If not, it should be fine, but someone at Google may manually review it. He also added that it is rare to see a site release so many new pages and for all those pages to all be unique and of good quality. He didn’t say it was impossible.