Saturday, July 10, 2010

Social Media Marketing

Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.

Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. Here have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community.

Profile Management
Training
Content Development/Copywriting
Blog Marketing
Social Media App Development
Multivariate Testing
Reporting/KPIs

Profile Management:
create and assist in managing a profile on multiple social media sites (LinkedIn, Facebook, Twitter, etc.) to connect with the target community in different ways. develop a reputation on those sites as a valuable member of the community.

Content Development/Copywriting:A winning content strategy is extremely beneficial in a social media campaign. copywriters produce professional, unique content that maintains a clear marketing message across all your social media endeavors. Social marketing requires strong content that will help you do it right.

Blog Marketing:Both search engines and customers love blogs. You can provide your customers with news, tips and commentary while feeding the search engines a continual stream of fresh contentthat can help you produce quality content on a regular basis that will attract visitors and links to your website.

Social Media App Development: Design and develop social media applications that are specific to your business or industry. As the social marketing industry continues to expand, there will be opportunities for innovative applications that will further develop your community of loyal customers.

Multivariate Testing:Not every company can use every avenue of social media marketing. Discover which aspects of social media will connect with your community and draw the most traffic. Multivariate testing is the best way to find out what is working and what is not. These tests make it possible to fully optimize your social media campaign.

Wednesday, July 7, 2010

Google Dance Tool

The Google Dance Tool is provided as a tool to help the webmaster determine when the Google search engine is spidering the internet. This is extremely useful if you want to know when your site(s) will rank in Google.

The name Google Dance is a term used to describe the index update of the Google search engine. By using the Google Dance Tool below, you can easily determine if Google has started their monthly spidering of the internet. Type in a keyword you would like to search for and choose some of Google's data centers to perform the search query on. You will then see a page displaying the search results of all the Google data centers you have chosen. If any of the results between the different data centers contain discrepencies, then you know that Google has started to spider.

We have also written a nice little script that is FREE for you to use that has deamed itself useful. With the use of the Google Web API, it is now possible to perform search queries on the Google search engine to find information concerning a variety of information. These include how many sites link to yours site, search results on any particular keyword, your site's ranking in Google.

If you notice that there are any differences in results between the different Google data centers then Google is in the middle of spidering the internet. It's that simple