Will Google Crackdown On Shady Search Toolbars Hurt AVG & IAC

Google announced that it had new “software principles” designed to fight a common complaint with search toolbars: that consumers are uncertain how they got installed on their computers in the first place, that they don’t like the often ad-heavy search results they generate or that it’s hard to get them removed.

Despite this, a recent post by privacy advocate Ben Edelman accuses Google partner IAC of preying on unsuspecting users. Such behavior, if true, doesn’t seem to mesh with Google’s standards. (This isn’t the first time IAC has been accused of getting away with violating Google policies.) Meanwhile, a post on Seeking Alpha by hedge fund manager Eiad Asbah highlights issues with AVG. That post also suggested that a new crackdown would happen, and postulated that the Yahoo relationship was meant to protect AVG if problems arose with Google.

AVG recently signed search contracts with Google and Yahoo, and we are continuing to work closely with them as a strategic partner on numerous fronts. AVG wants to ensure that peoples’ online experiences are transparent and safe. While search makes up a portion of our business, we are first and foremost a security and privacy company and are very aligned with Google in their efforts to make the web a better and safer place.

Video by Matt Cutts Why don’t you turn off the PageRank feature in the Google Toolbar

Google’s head of search spam, Matt Cutts, posted a video on YouTube named Why don’t you turn off the PageRank feature in the Google Toolbar?

Watch the video to get more details.

Analyze Valuable Facebook Reports

To do mastering in Facebook Ads, One has to go through Facebook Ads reporting systems and analysis.
Everyday plenty of users logon to Facebook, spend noteworthy amount of time on Facebook. Hence there is lots of possibility that user will click on ads. i.e. lots of ad impressions, impression numbers and very small click through rate for Facebook advertisers.

So we need to understand different types of Facebook reports to identify key data in a ocean of numbers, what type of ads each report is best used for, and Excel pivot table settings to create meaningful, beautiful reports quick. After exporting reports from Facebook, emphasize all of the raw data, then select Data in the menu bar to drop down, and then choose “Pivot Table” to open in a new tab. Pivot tables save advertisers time in reporting because to add new data as it populates simply copy and paste the new data in and refresh the table. Here are few important Facebook reports and its usage:-

LifeTime Stats Facebook Report:- Extract advertising performance stats report in webpage page format that can be downloaded in .csv extension.

Advertising Performance:- The advertising performance report is just that with typically data surrounding clicks, impressions, CPC, etc. Straight up, it’s what you need when reporting standard ad performance.

Responder Demographics:- Check out this report get information about who is clicking on your ads, what is their age group and geo location.

Actions by Impression Time:- To know about page like, post like, post sharing, comments on post, Use this report.

Secure Your Website from Google Panda

It seems Google is not in the mood to stop fire from his gun on spamming, irrelevant backlinks and duplicate content. Also there is a truth that few spammers now changing its strategy as per Google Panda firework. They now start doing spamming for their competitors website like backlinks spamming to make them suffer with Panda. Don’t know how valid it is and what will Google do against these kind of spammers.

Few in this post I am sharing few quick action items for your website to protect it from Google Panda:-

Ø  Avoid Duplicate Content – Almost all search engines now working on its algorithm to kick out duplicate content websites from its ranking. So the very first thing now to keep in mind is to avoid duplicate content. Use rel=”canonical” if you want to use same content on different pages or block pages via robots.txt. 

Ø  Choose preferred domain in webmaster tools to avoid any confusion for crawler.

Ø   Avoid low quality and low value content as the main objective of Google Panda is to provide users the pure and relevant content for its users. Delete any content that you think is of that kind.

Ø  Avoid spamming which is either in the form of poor quality backlinks, spammy profile links etc.

Google Panda Refresh Rolled Out Again in Year 2013

Google has announced a new Panda refresh, making this version number 24. This refresh has a noticeable impact 1.2% of English based queries according to Google.

I was noticing impact in Google ranking (Drop and Increase) of many Popular websites and things look pretty confirmed with many webmasters, business owners and SEO agencies have witnessed major drops and upward trends in rankings since January 17, 2013 this month and expected for another Panda/Penguin update from Google. And Here It Is !!!! Google might eventually make it a regular practice similar to crawling where back links are evaluated on run time and contribute to the websites performance more swiftly.

However Google call it small impact of just 1.2%, we all know how much that matters to any business.

Facebook Graph Search Challenging Google, Yelp, Foursquare and Others

Facebook challenging Google, Yelp, Foursquare and others with both hands by introducing its ‘Graph Search’ -  ‘Mission is to make the world more open and connected’ , ‘the tools to map out their relationships with the people and things they care about’.

Graph Search will appear as a bigger search bar at the top of each page. Graph Search and web search are different from each other. As web search is designed to take a set of keywords and provide the best possible results that match with those keywords. But with Facebook Graph Search you combine phrases to get that set of people, places, photos or other content that's been shared on Facebook. 

Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook. Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about common interests like music, movies, books and more. With Graph Search, you can search for people, photos, places and interests. To do the search in Facebook Graph Search engine, type your search into the blue bar at the top of the page. As you start to type, suggestions appear in a drop down. You can refine your search using the tools on the right-hand side of the page.

Facebook isn’t launching a traditional search engine like Google or Bing is — this is a social search engine, and possibly the one most likely to succeed due to Facebook’s billion-plus user base and the vast amounts of data that users put into Facebook.

Google and Bing Hit All Time Highs As Desktop Search action Rebounds

Google and Bing both punch all time highs in United States search market distribute in October, while overall desktop search activity was up 8% from the month before according to comScore’s October 2012 search activity/rankings report.

Google’s market share rose two-tenths of a point, from 66.7% in September to 66.9%  in October. Bing gained a tenth of a point and reached 16% in October. Both of those numbers represent all-time highs using comScore’s estimates. While Yahoo was static for the month