Google expands search results to include deeper site links

Written By Navjot Singh Mail to Navjot

Search engine result page element, Google sitelinks has been pushed forward with an extension for showcasing major webpages' popular sub-pages. It would therefore mean that the size and number of the sitelinks are on the rise.

Browsers can now dig deeper into the websites showcased in search engine results, thanks to Google adding more details of sub-pages within popular sites in its rankings.

The move will especially boost searches for particular products or brands, because such searches will now showcase results from deeper within a particular site.

Listings of sub-pages displayed in this way include a title and a snippet of the meta description for each page. The more certain Google is that the site presented is the one being searched for, the more deep-page links will be presented – up to a maximum of 12, according to some site

The sitelinks will also group together results from pages from the site concerned which would normally appear lower in the search rankings.

More detailed sub-page listings will improve the service offered to searchers who know approximately what they're looking for. "When Google predicts your target site accurately, the sitelinks work as a quick access point to the core elements of the site,"

Meta descriptions and titles would now be of much more importance which is a point worth noting. The optimization of the said aspects for the space provided would even be a point to think of as a googler.

A new beginning Bing Webmaster Tools

Bing announced the release of the updated Bing Webmaster Tools. Bing reached out to the webmaster and SEO communities to see how it could improve the webmaster tools. User wanted more transparency to see how Bing crawls and indexes their sites, more control over your content in the Bing Index, and more information to help you optimize your sites for Bing.

The redesigned Bing Webmaster Tools provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. New features, such as Index Explorer and Submit URLs, provide a more comprehensive view as well as better control over how Bing crawls and indexes your sites. Index Explorer gives you unprecedented access to browse through the Bing index in order to verify which of your directories and pages have been included. Submit URLs gives you the ability to signal which URLs Bing should add to the index. Other new features include: Crawl Issues to view details on redirects, malware, and exclusions encountered while crawling sites; and Block URLs to prevent specific URLs from appearing in Bing search engine results pages. In addition, the new tools take advantage of Microsoft Silverlight 4 to deliver rich charting functionality that will help you quickly analyze up to six months of crawling, indexing, and traffic data. That means more transparency and more control to help you make decisions, which optimize your sites for Bing.

create a wikipedia page

Before creating an article you should search to check that there is no suitable article that already exists. In the search box near the top right of a page, type the title of the new article, then click Go. If the Search page reports "You may create the page" followed by the article name in red, then you can click the red article name to start editing the article. The very first thing you should write in a new article is a list of the source(s) for the information in it.

Create article for Wikipedia page

Ø Consider creating the article on your user page first. Also make sure that an article does not already exist on the subject, perhaps under a different title. If you find an existing article on your subject, it is best to redirect the name you were thinking of onto the existing article.

Ø Gather references both to use as source(s) of your information and also to demonstrate notability of your article's subject matter. References to blogs, personal websites don't count—Extra care should be taken to make sure that articles on living persons have sources -- articles about living people without sources may be deleted.

Ø Do not create pages about yourself, pages that advertise, personal essays or other articles you would not find in an encyclopedia.

Ø Be careful about copying things, controversial material, extremely short articles that are just definitions, and local-interest articles about places like schools, or streets that are of interest to a relatively small number of people.

Ø If your article will require multiple edits or a significant amount of time to properly list references or make presentable, it is recommended that you place the template {{newpage}} on top of the page to signify to other editors that it's a work in progress. Another option is to start creating the new article in a subpage of your user page. This allows you to take as long as you need to complete a presentable article

Ø Keep making improvements

Ø Add references and External links sections at end of this page.

Meta Refresh VS 301 Redirect

Why use the Meta Refresh Tag?

Many people use meta refresh tags to tell the search engines that their pages moved. It is not the most elequent way to do so though.

What does the Meta Refresh Tag Look like?
Place in the head of your page copy. The number is a measure of time to redirect the browser to the new location.

What is the problem with using a Meta Refresh Tag?

One of the bigger problems with this is that it is a common spam technique. Some people suggest setting the meta refresh to at least 5 seconds to avoid any ranking penalty.

What is a 301 Redirect?
A 301 redirect is a perminant change of location code. It tells a search engine spider that a page or website has moved.

What does a 301 Redirect look like?

Redirect permanent / http://www.newurl.com/cool/

The 301 redirect code goes inside a .htaccess file either at the root level or in a local level. You can also use a 301 redirect to move just a single page.

Redirect permanent /oldpage.htm http://www.newurl.com/cool/

Let's Get Social Comparing Facebook Like vs. Google +1

Google’s new +1 feature was one of SMX Advanced Seattle most engaging sessions and, as a speaker, I have received a wide variety of feedback and questions. It seems this feature has fomented a great deal of speculation and inquiry. Here is a bit more food for thought.

Like vs. Google +1: What Are The Main Differences?

As Google product manager Daniel Dulitz mentioned, Google +1 is an annotation system which reinforces the interactions between organic and paid results, web pages, and your Google contacts.

That being said, your Google contacts are not necessarily your friends… and, you need to have a Google account to fully utilize the +1 feature. As a result, Google +1 acts as a collective rating system helping results be more trustworthy, but not adding the social infrastructure.

While Google’s +1 feature does draw upon a user specific network, it does not have the same social connotations of Facebook’s network. The +1 feature does function as a validity creating mechanism but does not contribute to the same social infrastructure that accompanies Facebook.

The Facebook Like is different in practice on several levels. Any website that is liked on a Bing search result is propagated into Facebook and vice versa. This means that something liked in Facebook will be shown on Bing despite any user interaction with the search platform.

This gives Bing/Facebook two avenues in which likes can be accrued as well as two ways to view the information. Additionally, Bing’s system is already privy to a year’s worth of information stemming from Facebook Like data giving Bing/Facebook a significant jump over Google.

Bing also brings forth popular pages based on global anonymous Facebook Like data – meaning that some anonymous Likes show even though searchers are not connected to Facebook, and makes it easier to go to Facebook after seeing a search result to have a “conversation” about that search query.

Note that you need a Facebook account to be able to see all these interactions; but unlike Google +1, you can create a Facebook account using any kind of email address.

Strictly Business Eleven Tips For Optimizing PDFs For Search Engines

The SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes. The reality, however, is that many businesses have a lot of PDF assets. These may include sell sheets, brochures, white papers, technical briefs, etc. The purist simply says why not convert these to html? In the real world, not everyone has the time, budget, and expertise to do that. There may also be other “marketing” reasons. Perhaps a company wants its prospects to experience the content along with all the other brand elements inherent in its print materials. Whatever the reason, there are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it.

1. Make sure your PDFs are text based.
2. Complete the document properties.
3. Optimize the copy.
4. Build links into PDFs.
5. Pay attention to the version.
6. Optimize the file size for search.
7. Pay attention to placement.
8. Influence meta descriptions for PDFs.
9. Specify the reading order.
10. Tag your PDFs .
11. Pay attention.

10 Top SEO Facebook Strategies

Facebook is more and more becoming a "second home page" for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization. Making use of important web optimization tactics on your Facebook Page can help you to progressively acquire more Facebook devotees. Search engine optimization reveals your Facebook Page to Facebook's total user base. In fact, Facebook has taken big steps to improve its own web optimization in recent weeks and months, increasing its own worth and creating opportunities for Page managers to benefit immediately.

Listed below are TEN SEO techniques and tactics every Facebook Page user will need to understand:

1. Decide on the Best Title for Your Facebook Page - and Don't Ever Change It

Choosing the right identity on your Facebook Page is crucial. For instance, if your name appears too spammy, people will probably be less likely to talk about it with their associates on their own page and more likely to conceal your updates from their Facebook feed. Secondly, don't give into the temptation to choose a completely common page title. Facebook's intention for Pages is that they legitimately characterize businesses and brand names, as well as stars. Recently, Facebook has been disabling updates for common Pages.

The bottom line: Work with your corporation's true title as the name of the page and when you choose your Page's name, don't alter it. Facebook makes use of your Page name in the title of the Page, and considering that Google dings webpages when their particular titles change, changing your Facebook Page's name can cost you SEO points.

2. Select the Very Best URL for Your Facebook Page

Facebook recently provided the flexibility to choose a title for your Facebook Page, just about the most important SEO option on Facebook to date. Facebook wants Pages to legitimately stand for the identities of businesses. Brand names with commonly used titles have had their rights suspended previously.

The soundest solution would be to decide on a username which authentically presents your online business or company. As soon as you select a Facebook username/URL for your Page, it cannot be altered. So, look for a username you are going to be at ease, and satisfied, with for the future. If you have a company that specializes in replica watches, make the URL something to do with replica watches.

Facebook is more and more becoming a "second home page" for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization. Making use of important web optimization tactics on your Facebook Page can help you to progressively acquire more Facebook devotees. Search engine optimization reveals your Facebook Page to Facebook's total user base. In fact, Facebook has taken big steps to improve its own web optimization in recent weeks and months, increasing its own worth and creating opportunities for Page managers to benefit immediately. Listed below are TEN SEO techniques and tactics every Facebook Page user will need to understand:

1. Decide on the Best Title for Your Facebook Page - and Don't Ever Change It

Choosing the right identity on your Facebook Page is crucial. For instance, if your name appears too spammy, people will probably be less likely to talk about it with their associates on their own page and more likely to conceal your updates from their Facebook feed. Secondly, don't give into the temptation to choose a completely common page title. Facebook's intention for Pages is that they legitimately characterize businesses and brand names, as well as stars. Recently, Facebook has been disabling updates for common Pages.

The bottom line: Work with your corporation's true title as the name of the page and when you choose your Page's name, don't alter it. Facebook makes use of your Page name in the title of the Page, and considering that Google dings webpages when their particular titles change, changing your Facebook Page's name can cost you SEO points.

2. Select the Very Best URL for Your Facebook Page

Facebook recently provided the flexibility to choose a title for your Facebook Page, just about the most important SEO option on Facebook to date. Facebook wants Pages to legitimately stand for the identities of businesses. Brand names with commonly used titles have had their rights suspended previously.

The soundest solution would be to decide on a username which authentically presents your online business or company. As soon as you select a Facebook username/URL for your Page, it cannot be altered. So, look for a username you are going to be at ease, and satisfied, with for the future. If you have a company that specializes in replica watches, make the URL something to do with replica watches.

3. Use the "About" box to Place Key Phrase-Thick Content at the Top of the Page

One critical SEO approach that needs to be utilized in your Facebook Page whenever achievable is inserting key phrase-thick content as close to the top of the Page as it can be. Since Facebook restricts exactly where Page managers can place substantial sections of textual content on the Wall of Facebook Pages, the "About" box basically is the best location in the CSS structure of the page to incorporate custom content. You will find there's 250 character restriction, so choose your words and phrases sensibly.

4. Use the "Info" Tab to Add Extra Critical Key Phrases, Content, and High Precedence Backlinks on Your Page

Facebook creates an "Info" tab for each Facebook Page which has fields made up of important illustrative data about the Page. It's imperative that you complete all these fields, for the reason that they provide the option to add keyword phrases, content, and hyperlinks that may improve the content material rating within your Facebook Page for many kinds of Google queries. The specific fields existing could differ based on the type you choose for your Page whenever you create it, so pick out the class which most effectively meets your business needs.

5. Develop "Static FBML" Boxes and Tabs to Place Lengthy Content Material Plus More Static Backlinks on Your Page

While chances to place substantial blocks of textual content on the default tab of the Facebook Page tend to be quite restricted, Facebook enables Page managers to set-up supplemental boxes or tabs which could carry any type of subject matter, including text, images, and hyperlinks. Adding content boxes or tabs to your Page could be a terrific way to supercharge the score of your Page.

6. Publish Direct Backlinks Aimed at Your Website Inside Your Page's Stream

Status updates offer a highly effective solution to place direct backlinks at the top of your respective Page. Since Google boosts ranking for webpages which link to relevant internet sites - and penalizes pages which link to irrelevant web pages or that add a great number of inbound links too suddenly - posting hyperlinks in status updates can be quite an effective and reliable approach to better rank your Facebook Page.

You can find 2 methods to submit hyperlinks:

a. Including the URL within the text of the status update itself.

b. Using the "attach link" function.

7. Add Pictures with Captions, Activities with Descriptions, and a Conversation Discussion Board

This almost goes without saying, yet it's crucial that you regularly spread useful subject matter on the Facebook Page, along with always making use of all offered illustrative fields on every single kind of content shared. When posting images apply lengthy and key phrase-thick explanations. Use the resources Facebook provides for your entire gain.

8. Create Inbound Links to Your Facebook Page from the Internet by Posting Backlinks to Your Page on All Your Websites

Just as a good number of inbound links from high-authority web pages can help improve PageRank for regular internet websites, acquiring inbound links for your Facebook Page may improve its PR as well. You can accomplish this with text backlinks, but Facebook has also developed a badge which it encourages Page managers to utilize.

9. Get Intra-Facebook Inbound Links by Simply Acquiring More Facebook Supporters

The more fans you get, the more backlinks you will have to your own Page inside of Facebook. For Pages with thousands of supporters, the volume of backlinks mounts up.

10. Reinforce Intra-Facebook Linking by Getting Followers to Review and Like Content in Your Stream

Whenever supporters comment or like content in your Facebook Page's stream, Facebook links their name back to their own Facebook profile page. Subsequently, once the profile stubs of those supporters who've put up feedback and likes on your own Page are listed, Google will discover more reciprocal links between your Page and your Page's followers, which it will see to be a much better relationship. This results in a cycle of enhanced link weight from the listed profile page stubs to your Page.

Contextual Advertising

Contextual advertising is a form of advertising that dynamically appears on a Web site or other media, such as content displayed in mobile browsers. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. Contextual advertising also is used by search engines to display ads on their search results pages based on what word(s) the users has searched for. Contextual advertising has made a major impact on earnings of many websites.

Service Providers

Google adsense was the first contextual service provider network.

5 Easy Steps to Create a Contextual Advertising Solution Campaign

Ø Getting Started - First select either a Contextual Targeting or URL Targeting campaign. Create your contextual advertising campaign name for your advertising solution, and set the maximum CPC/CPM/CPV/CPI bid price. The bid price affects your advertisement’s average traffic delivery, position, and clicks.

Ø Design/Upload Your Campaigns - Fill your advertisement information which allows actual website users to land on your ads.

Ø Select Additional Targeting Features - Choose from nearly 40 countries. You can even target your ads to specific cities!

Ø Target By Keywords/Phrases - Enter a list of keywords or phrases on which you would like to bid. You can also target your ads to over 150 channels.

Ø Launch Your Campaign - After your campaign has been approved, we will be able to connect globally to a target location, and demographic of your desire.