Site Performance, Subscriber Stats & Robots.txt Tool Removed From Google Webmaster Tools

Google announced they are removing three features from Google Webmaster Tools. Google made the announcement on the Google Webmaster Central blog saying the three features going away include the site performance report, the subscriber stats and the robots.txt creation tool.
Google placed reversed the order of these features when they wrote about it, trying to mitigate the importance of removing some of these features. Site Performance going away is going to be frustrating for a lot of Google Webmaster Tools users. Subscriber stats is not as important and robots.txt is really not a big deal for most webmasters.

Microsoft Advertising Intelligence

Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel ^Beta) is a keyword research and optimization tool that operates in Microsoft Office Excel 2007 and now 2010. It provides keyword expansion, research, pricing and KPI data, allowing you to maximize marketing ROI for your paid search and content ad campaigns. The Microsoft Advertising Intelligence tool lets you:

• Quickly and easily build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and Yahoo! network data, including: relevance, volume, cost history, demographic and geographic.
• Leverage actual historic and forecasted monthly query and content data to optimize your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t.
• Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click.
• Gather pricing KPIs for specific businesses to determine the monetization potential of a vertical and how well it is performing.

Download Microsoft Advertising Intelligence today to create more effective paid search and content campaigns. Also make sure to check out our helpful MAI overview tutorial to get the most out of our tool.

Ready to get started?

• Make sure you have Microsoft Office Excel 2007 or 2010 installed and closed.
• If you don’t have Microsoft Office Excel 2010, visit Office Online for a free 60-day trial version.
• Uninstall any previous version of Microsoft adCenter Add-in for Excel.
• For Microsoft Office Excel 2007 users you will need to download Visual Studio 2010 Tools before installing the Microsoft Advertising Tool.

Source: http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence

Google Panda Updates between November, 2011 - March, 2012

Panda 3.1  -   18th November   2011 - Minor Panda algorithm data refresh (affects <1% of all searches).

o   References:- http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html

·         Panda 3.2  -   15th January 2012 - algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result

o   This algorithmic change affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page.

o   References : http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html

·         Panda 3.3  -  27th February 2012 - 40 changes reported including related searches, sitelinks, indexing, SafeSearch, site query update, link evaluation, improved local results  and more

o   References:- http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html

·         Panda 3.4   -  23rd March 2012 – 50 changes reported for March including Improvements to handling of symbols for indexing, Sitelinks data refresh, Better indexing of profile pages, Improvements to results for navigational queries, +1 button in search for more countries and domains

o  References:- http://insidesearch.blogspot.com/2012/04/search-quality-highlights-50-changes.html

How Google Change May Mistakenly Turn Search Traffic into Referral Traffic

Referrers are sort of a Caller ID for web browsers. They tell a web site where someone came from. For example, if you click on a link from one page to visit the next, the page you were on is passed along as referrer information that can be seen using web analytics tools. Sometimes this is also called “referer” information, due to a long-ago misspelling around the referrer standard. “Referral” is also sometimes used.

Last October, Google began blocking referrer information from being passed along by those searching on its search engine, if they were signed-in and using a secure connection.

Google said the change was made to better protect privacy. It turned out to be a precursor to preventing “eavesdropping” of especially private searches that might happen as part of Search Plus Your World.

However, despite saying the move was to protect privacy, Google went out of its way to continue passing along referrer data to paid advertisers. Other loopholes also remain. The move is incredibly hypocritical. See the articles at the end of this story to understand more about the blocking and the hypocrisy in greater depth

If Google is already withholding search term data for signed-in users, then what else could it really pull back? How about reporting even if a search happened.

Beginning in April, Google’s going to begin using the referrer meta tag to report what it calls a “simplified” referrer. The tag will let it override the real referrer that would go out, even what’s left of that referrer after search terms have been stripped.

How The Referrer Meta Tag Turns Searches Into Referrals

Consider a search for “hotels.” If you do that search and click on one of the top listings, say for Travelocity, the actual URL you’re going to looks like this:

    http://www.google.com/url?sa=t&rct=j&q=hotels&source=web&cd=1 &ved=0CJABEBYwAA&url=http%3A%2F%2Fwww.travelocity.com%2FHotels &ei=EftoT6eRLaKxiQK5uYGSBw&usg=AFQjCNHw3v58SOrf2HWCsE6AraxFouCmJQ

The URL doesn’t lead directly to the site. Instead, it redirects through Google itself, in a way that Google can record what’s in the URL to better track the click.

I’ve bolded how Google embeds in the URL information that someone searched for the word “hotels” and clicked on the first listing in the results, which in turn took them to the page at Travelocity, also shown in bold.

If this search is done when someone is signed-in using a secure connection, Google drops the search term portion. It basically looks like this:

    http://www.google.com/url?q=&url=http%3A%2F%2Fwww.travelocity.com%2FHotels

An analytics program can tell that a search happened by seeing the “q=” part in the URL, but the actual term itself has been stripped out by Google. So while Google Analytics can’t report what the search words were (and thus says “not provided”), it still can tell that a search happened.

The new change takes out everything but the start of the referrer. Do a search on Google.com using Chrome, and this is all that will be reported:

    https://google.com

Because there’s no indicator that a search happened, an analytics program may interpret that people have come from a link on Google.com rather than doing a search there. This means that search traffic would mistakenly get recorded as what’s called “referral” traffic.

Markup Validator In Bing Webmaster Tools

By Navjot Singhnavjot singh

A new feature named Markup Validator added in Bing Webmaster Tool to the crawl section. Login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.”

Duane from Bing said that while not all code validation issues have an impact on your web page from loading or rankings, “having the syntax incorrect can affect our ability to use the data as you intend.”

The tool scans for:

• HTML Microdata
• Microformats
• RDFa
• Schema.org
• Open Graph

How to Optimize Flash Sites

Flash sites still can be optimized. There are several approaches to this:

• Input metadata
  This is a very important approach, although it is often underestimated and misunderstood. Although metadata is not as important to search engines as it used to be, Flash development tools allow easily to add metadata to your movies, so there is no excuse to leave the metadata fields empty.
• Provide alternative pages
  For a good site it is a must to provide html only pages that do not force the user to watch the Flash movie. Preparing these pages requires more work but the reward is worth because not only users, but search engines as well will see the html only pages.

Google announced new feature in sitemaps

By Navjot Singh

Google Webmaster Tool’s new Sitemaps feature gives you feedback on your submitted Sitemaps, like how many Sitemap URLs have been indexed, or is there any errors in your submitted sitemaps.

Sitemaps page displays details based on content-type. Now statistics from Web, Videos, Images and News are featured prominently. This lets you see how many items of each type were submitted (if any), and for some content types, Google also show how many items have been indexed.

Another improvement is the ability to test a Sitemap. Unlike an actual submission, testing does not submit your Sitemap to Google as it only checks it for errors. Testing requires a live fetch by Googlebot and usually takes a few seconds to complete. Note that the initial testing is not exhaustive and may not detect all issues; for example, errors that can only be identified once the URLs are downloaded are not be caught by the test.

Find my blog on Google Search Engine

Guys, Find me and my blog on Google search engine with following keywords. i love to add more and more SEO related updates and posts for your help.

Update to Top Search Queries Data

By Navjot Singh Recent Post by Google

Starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in.

An example
Let’s say Nick searched for [bacon] and URLs from your site appeared in positions 3, 6, and 12. Jane also searched for [bacon] and URLs from your site appeared in positions 5 and 9. Previously, we would have averaged all these positions together and shown an Average Position of 7. Going forward, we’ll only average the highest position your site appeared in for each search (3 for Nick’s search and 5 for Jane’s search), for an Average Position of 4.

We anticipate that this new method of calculation will more accurately match your expectations about how a link's position in Google Search results should be reported.

How will this affect my Top Search Queries data?
This change will affect your Top Search Queries data going forward. Historical data will not change. Note that the change in calculation means that the Average Position metric will usually stay the same or decrease, as we will no longer be averaging in lower-ranking URLs.

Check out the updated Top Search Queries data in the Your site on the web section of Webmaster Tools. And remember, you can also download Top Search Queries data programmatically!

How to Auto-Forward Gmail Messages in Bulk

By Navjot Singhnavjot singh

Gmail offers an easy mail forwarding option that lets you auto-forward incoming messages to another email address. You define a rule (or filter) and any incoming mail that matches the filter is automatically forwarded to another address.

There are however some limitations in Gmail’s auto-forwarding feature:

1. You cannot auto-forward old emails. For instance, if you have a bunch of old emails that you would like to send to your EverNote or Instapaper account for archiving, you’ll have to manually forward them one-by-one as auto-forward only works for new incoming emails.

2. You cannot auto-forward to a non-verified email address. When you set up auto-forward in Gmail, it sends a verification message to the other email address before you can forward messages to that account.
Gmail Auto-Forward with Google Docs

If you would like to auto-forward Gmail messages (including the older emails) to another email address in bulk, or if you would like to forward them to another address without confirming, Google Docs can help you overcome those limitations very easily.

The trick is simple. You set up a trigger in Google Docs that watches some of the labels in your Gmail Inbox and as soon as it finds a message, it auto-forwards it to a designated email address. You just have to set it once and it then runs in the background without requiring any manual input.

Gmail Auto Forward
Setting up Mail Forwarding – Step by Step

Create a copy of this Google Sheet in your Google Docs account and fill the columns A and B. You should put valid Gmail Label Names in column A and the corresponding auto-forward email address in column B.

Go to Tools –> Script Editor –> Triggers –> Current Script’s Trigger and Add a new Trigger. Set the Event as Time-Driven and choose either Minutes or Hours for the duration. If you want near-instant mail forwarding, set the timer to Every Minute.

Since you are running this Google Docs sheet for the first time, you’ll have to authorize it to access your Gmail account. Just follow the authorization prompts to grant Google Docs access to your Gmail.

That’s it. You can close your Google Docs sheet and it will magically forward your Gmail messages that are in particular labels. Once the message has been forwarded, the label will be removed automatically.