Friday, July 2, 2010

How to do Mobile SEO?



Mobile SEO is different from desktop SEO and Mobile phones and not used like desktops. Content, navigations and user experience are different from desktops to mobiles. Here is a list of tips and best practice that can help you when you start with a mobile SEO,

(1) To start with you need to think that you are going to target mobile users and not
desktop users. Plan for it.
(2) As told mobile users are different and as well mobile search engines are different like Google Mobile, Medio and Jumptap.
(3) Get a dotMobi domain and build your mobile web site, for the best and effective SEO.
This has more value than 'yourdomain.com/mobile' or 'm.yourdomain.com'
(4) Ensure that you don't use flash, Ajax, frames and other presentations. Make it simple and clean. This will help to load faster that serves users and as well for the bots to find it easy.
(5) Use compliant markup language and mobile-friendly style sheets (CSS). This means WML
(or WAP 1.0) / xHTML. Make sure you go for W3C's MobileOK guidelines
http://www.w3.org/TR/mobileOK-basic10-tests/
(6) Make sure that your mobile site code is crawl-able by using proper headers and
robots.text file.
(7) Make use of the mobile predictive search key phrases that helps with your business and location. Optimize the mobile site based on the most preferred predictive search key
phrases.
(8) Study you mobile audience and competitors rather than desktop audience and
competitors. Optimize your mobile site content with those mobile search key phrases and categories that your mobile audience will be using.
(12) Make sure that you have good level of outbound links and the navigation is easy to for users and bots.
(13) Ensure you key content is placed in the top part of the page as the users and bots will find it easy.
(14) Build sitemap xml for you mobile site and submit to Google Webmaster tool under
mobile sitemap section.
(15) Submit your mobile site to mobile search engines and top directories like dmoz in order to know about you site and to build inlinks.

Aim to work on these tips and practices to proceed with good mobile SEO. Configure Google Analytics for you mobile site and see the difference in your business from your mobile audience.

Wednesday, June 30, 2010

As known SEO is all about optimizing a page for search engines to help cache information related to users queries. Think to a point that you are helping search engines to know about your pages. This will certainly help you to become a good SEO specialist.

Anybody who knows how search behaves for users queries will be successful to rank well. Knowing search behavior is key knowledge that helps to understand how keywords as well backlinks work for top listing. Search logic will help to improve the solid business conversion and it should come through experience handing various domains both international and local.

As always search engines like to crawl content pages easily and code analysis knowledge for a SEO person is very much essential and it will help to format the code by removing unwanted or arranging codes in a desired format, adding right search engine friendly tags that support easy web page crawl and as well help to reduce the pages size.

Hope the SEO formula made you to think and if you know something similar or have come across any other, feel free to post it through comment section.

Saturday, June 19, 2010

Subdomains vs Subfolders

When it comes to SEO in general, when should I use subdomains vs subdirectories (subfolders)? The decision to utilize subdirectories and or subdomains is an information architecture consideration and is largely based on how you want your site's content to be recognized by the engines.

Search Engines treats sub-domain as different site and subdirectory is an organizational component of an existing site. Generally, subdirectories are used when you need to describe what individual pages on a site are about, and sub-domains are used when you want to describe what an entire site is about. Google considers sub domains separate from their parent domains: sub.yoursite.com is considered a different site altogether compared to yoursite.com when it comes to search engine authority

An example of Subdirectory is http://www.abc.com.com/navjot
An example of Subdomain is http://navjot.abc.com

sub-directories gain faster keywords ranking as compared to sub-domains. The reason is that subdirectories are part of a existing domain which is already indexed and have back links. If we are adding any new folder or page to the site then it will inherit the benefits of web site.Technically, you need to put little more efforts for managing sub-domains as compared to sub-directories. In case of Content, Sub-domains are definitely winner as compared to sub-directories for content management.

Geo targeting: Sub-domains are an effective way to target different regional or geo-targeted content markets without setting up separate site for each location.

Separate Servers: You can host your sub-domain on a separate server and you can point your sub-domain to that separate server. Sometimes, webmasters are required to do it so that they can manage their stuff cost effectively. It might be the case that primary domain is working on a server where a particular service is not required and it may be costly on that server and in order to manage everything more effectively it is one of the options which webmasters can utilize.

Multiple search results: We have been able to acquire multiple listings for some of our clients by using sub-domains strategy. It allows us to pull around 4 listing in first page.

If anyone is using sub-domains strategically then it can deliver good results and we can take example of Google which is having multiple sub-domains. But it is totally business and marketing decision to pick the option when to use what. You need to chalk out a list to figure out your requirements then you can take a final call whether you should go for sub-directory or sub-domain.




10 essential SEO Tips & Tricks

Sunday, June 6, 2010

7 Advanced SEO Tactics


Listed Below Are 7 Advanced SEO Tips

1. Syndicating Articles that Link to Your Sitemap

They are also valuable pieces of search engine bait because search engine crawlers are frequent visitors to many high-profile article directories. If you want to get the spiders quickly crawling your site, simply submit an informative article to a site like EzineArticles, GoArticles, or ArticleCity.


2. Translating Your Website Into Other Languages

Are you marketing in just one language? If so, you are missing out on 64.8% of your marketing potential. This is because 64.8% of the world is surfing the internet in a language other than English. By becoming a multilingual marketer, you immediately open up a stream of new markets. Google alone crawls web pages in 35 different languages.


3. ROR Sitemaps

ROR sitemaps and they are readable by all search engines, not just by Google or Yahoo.
ROR is an exciting new sitemap tool that uses XML feeds to describe your website. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe.


4. Keyword Phrases that Convert

if you target keyword phrases that are 3-4 words long. These terms are much less competitive and have been proven to convert much better than keywords that are 1 to 2words long.


5. GoogSpy

GoogSpy is a free research tool that will tell you what keywords your competitors are bidding on.


6. Internal Links Within Content

The navigation of your site is a crucial element of your search engine optimization campaign. Each link within your navigational structure should correlate with a keyphrase that you are trying to rank for.


7.Using Your Log Files for SEO

One of the most valuable pieces of information found in your log files are search phrases. The log files will tell you exactly which keywords people are using to find your website.

Friday, May 28, 2010

Google Buzz
As we all know link building is one of the big factor for SEO. Link exchangers send their mails with information and criteria for reciprocal links. As Google buzz launched few days back, is based on a Gmail service that has a follow and unfollow system like twitter with a revolutionize in concept having an option to post comments to individual followers, showing liking to the buzz among the followers and emailing the buzz to desired people.

Through all these manner it will help link exchangers to post there reciprocal sites with information specific to their industry related followers and the work would be much more easier and sustained, compared to mass mail as of now :-)

Top 12 Wordpress SEO Tips

One of the best opensource I like is wordpress and wordpress can be used both as Blog and CMS SEO Tips

Wordpress by default has some search engine friendly setup but we need to edit some part of the code and add plugins to make it more search engine friendly and the plugins will help us to do the work easier and better. Below are the tips to create search engine friendly wordpress blog

(1) Initially you can add search engine friendly theme with less image and your choice of image can go for logo, banner and bullets. Try to reduce code size and bytes.
(2) Install "All in SEO" Plugin". Activate and edit in options according to your visitors focus
(3) Most importantly do add alt attribute for logos and banner, i see most of the blogs miss to implement this technique or alt attribute are not unique. To solve this you can try "Custom Header" plugin and enter HTML codes for each posts and pages
(4) Permalink a very important part that helps to create search engine friendly URLS. In wordpress admin you can find "Permalinks" under option. In this you can notice "Custom structure", you may try adding this tag /%postname%/
(5) Create and configure .htaccess file and place the below code

RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]

Save and upload in root and confirm that .htaccess file is been enabled in your server and your done
(6) If your theme doesn't have archive section, don't miss to add because new visitors to you blog may also like to read your old posts, so try adding the code to your theme
(7) Again "Popular tags" one of the very important part for blog and seo which helps to show visitors and search engine to the importance of blog posts and subjects. The follwoing code will show tags popularity by size
(8) Install "Recent post" plugin and activate. This plugin helps to retrieve list of the most recent posts for your visitors
(9) Add "Google Sitemaps" to the plugin folder and activate . Set write access to the root server and then go to options >> Google sitemap and then click "Build sitemap manually" link and this creates site map and as you add new post xml file gets updated automatically with new posts URL.
(10) Add this sitemap.xml file to Google and Yahoo Webmaster tool so that spider will crawl the URL on regular basis
(11) Configure and add Google Custom Search and Google Analytics
(12) Register to Feedburner and add your post RSS feed to Feedburner and create an option in the blog for your readers to subscribe your posts, by this as and when you post, your reader will be sent mail or noticed through browser about your new posts

Hope above Wordpress SEO Tips and Advice will help you to create search engine friendly wordpress blog

Wednesday, December 30, 2009

Saturday, July 4, 2009

SEO is necessary for improving your site's ranking , indexing in google , yahoo , bing and allmost all search engines . today clients doing SEO for allmost their all kind of prducts like for casinos , autos , etc .

Tuesday, September 30, 2008

way to start SEO

SEO Steps :
Hi Friends Here are the steps that any one must keep in mind whenever doing SEO

1.Optimization
2. Link Building
. Link Building Types:- One Way Link Exchange- Two Way Link Exchange- Three Way Link Exchange
3. Submission
- Search Engine Submission: Free Submission: Pay Submission - One Way Link Exchange- One Way Link ExchangeSubmission Types:- Directory Submission- Search Engine Submission
Directory Submission Types:- Pay Directory Submission- Free Directory Submission
Search Engine Submission Types:- Pay Search Engine Submission- Free Search Engine Submission
http://sonicko.com/search-engine-optimization/top-50-seo-tips-and-tricks-for-beginners/
4. Ranking Report
5. Re – Analysis
6.you need only - 50 pr 3, 2 and 1 qualit links for your website....a
7.need you lots of quality directory submission,
8.blog submission,