The Most Disastrous Pitfalls in Hiring SEO Reseller in India

This write-up discusses the most common pitfalls that you should avoid when hiring an SEO reseller agency in India. These pitfalls can be disastrous and risky for your business.

Are you going to hire a private label SEO reseller for your company? If so, it is like moving to the edge of a cliff. Millions of agencies have arouse and become popular in the last few years due to increasing demand of private label services. Because of this growing industry, it becomes extremely challenging to choose the right firm for your business. Many freelancers as well as large web agencies are offering these services in order to leverage the benefits of SEO reselling as part of their business.

SEO Resellers in India have gained even more popularity because of cost advantage in additional to the expertise. But given the number of options, it is important to take every step carefully to assure that you choose a right agency and avoid disastrous pitfalls in their working.

Pitfalls to Avoid When Hiring an SEO Reseller in India

·         Black Hat SEO Techniques.

If you are into web related business or any other business; and have very less or zero knowledge of SEO, the first thing to take care of is: black hat SEO techniques. In excitement to drive more traffic to the website, many unethical agencies use aggressive black hat SEO techniques. But these are not acceptable by search engines now.  These unethical agencies include poor link building, writing content stuffed with keywords, irrelevant content and other poor practices. These may work in the short term, but it will bring only penalties from major search engines in the long run.  Once created mess, it will take huge cost as well as years in cleaning it.

·         Poor Content is Hazardous to Your Brand.

In the whole process of SEO, content is the king, and if the king is bad, everything goes bad. From website to social media and other platforms, content has to be posted in several places on your behalf. A poor quality and duplicate content that has grammatical errors, does not bring any result and also hurts your brand image. Therefore, it is important to check the portfolio of SEO reseller and ask them to write 1-2 samples for your business.

·         Lack of Product/Service Knowledge.

In order to run successful SEO campaigns, having detailed knowledge of respective business is a must. An agency must have knowledge of product and services they are promoting. They should be aware of challenges and competition involved in the process. If you hire an agency that holds experience working on similar project, that is a bonus point. It will help you achieve your business goals quickly. They must be confident and passionate towards their job.

·         Don’t Leave It Entirely To Them.

A good SEO reseller will do everything on your behalf. But it is important to keep yourself involved and communicate with your agency on a regular basis. Spend time on explaining your goals to them and communicate them for reporting. Try to remove all communication barriers that are perhaps the biggest obstacle in these kinds of dealings.

By avoiding these pitfalls, you can assure that your marketing campaigns are in the right hands. In this way, SEO reseller in India can prove to be a blessing for your business, while avoiding online marketing risks.